Like any other business or organization, publication houses also need to have a separate identity of himself or herself to have a clientele that would stay loyal to the publication house. Also, a publ8ication house needs to build an identity that will be familiar and recognizable for the writers who want to become published authors.
To accomplish that separate, familiar, and recognizable identity, publication houses need to work on their branding. However, branding of a publication house does not have much space and it revolves mainly around the book covers and the logos that are printed on it. There are rarely anything other than that which a book publication house can utilize to represent its identity to its audience or readership.
So, the logo is the central aspect of a publication house’s identity and branding. That means that a publication house has to have a very strong logo design to build a strong business image and identity of its own. Designing a professional logo design for a publication house is a demanding task and thus, the designers and logo companies need to put in efforts. Along with a lot of artistic effort, designers need professional skill and understanding of how a powerful logo is designed.
This article is a guide to provide logo designers with assistance regarding how they can create an amazing logo design for a publication house without much problem. Read the given tips to figure out how you should work on logo designs for publication houses.
Image to Inspire!
Logos that are designed to sustain a brand’s identity single handedly may need to base their design on an inspiring picture or form. The image that the designers use for a logo design that is for publication house should represent academia, diversity, pleasantness, and wisdom. To make the logo design represent the idea of publication house, designers can use two or more forms combined to formulate a new thing.
Text Font to Set the Aura
Font styles that are used in publication logos need to be suitable to the message of the logo because the font sets the entire aura of the logo and if it would contradict with the message, everything will become messy. So the font style should not be lousy in any way and it should have a proper stature of its own that can define the core identity of the publication house without needing a help of any sort. Bold and static fonts are used for publication house logos conventionally but unsolidified and sloppy fonts can also do the job if used appropriately.
Color Palette to Fill in the Gaps
Colors of a publication house logo are often solid shades of dark colors. They maintain strength and make the logo appear more compact and firm. However, lighter color hues that are capable of delivering mentioned attributes can also be considered. The combination of the colors also matter a lot when it comes to conveying the main message of the logo. Combining a dark shade with a background light shade can help highlight a certain part and make the logo more striking and memorable.
All the basics about designing a logo for a publication house are covered in the above paragraphs. Now the only thing that is left is the technical part of the logo designing. A logo designer should make sure that the logo design of a publication house is versatile and can be used on different platform if need be. They should be suitable for e-books, PDFs, websites, social media platforms, and so on.