The sales strategy is one of the priorities of all entrepreneurs or at least it must be to increase economic results and be able to take the business to the next level.
It is when you create a sales strategy that you can define the actions that will contribute to the growth of the venture so that you can reach the reach of your goals.
In this post we are going to leave you some strategies that you can implement in a simple way, but keep in mind that it is best to adapt what works best for you and of course to make measurements to see what else you can improve or implement to help you achieve it.
1. Improve your customer service
One of the most neglected strategies that can be very helpful in increasing your sales is customer service. There is nothing more important than giving the best service to who buys you.
For many this is implicit but in reality it is something different and the attention given to the client from the first contact is not of quality to be able to keep our customers satisfied.
To carry out an improvement it is important to know all the sales process that takes place, how many contacts you have before the sale and especially the after sales service.
Having a detailed knowledge of this process will be much easier to create a sales strategy to give a better service to our customers.
And one of the first strategies to implement is to know well what our client seeks, through listening, to make appropriate surveys and questions.
2. Offer a differentiation
If you know your market, you must therefore know your competition; this helps you to differentiate yourself from these.
You do not need to do anything spectacular or put fireworks every time a customer arrives, but if for example improve your customer service as we mentioned in the previous point.
You can for example increase some extra product or service that your competition does not have, give a better after sales service or as simple as giving a smile and differentiating yourself from your competition
3. Specialize in more detail
Most people do not want to specialize in detail and prefer to try to reach more people thinking that the larger the market, the easier it will be to sell, but the more specific the market, the easier it is for sale.
The key is that you can become the expert of a very specific topic and can help solve it for people who are your ideal market.
If, for example, you are an electrician and wired, seek to specialize in putting sound equipment for mansions or people with a lot of economic capacity.
In this way you can work with architects that require your services and at the same time with the owner of the houses. The idea is that you are always at the forefront and know which are the most advanced equipment and can offer you a very high quality service.
By doing this you will not only be differentiating yourself from your company but you can give them a unique service so it will help you grow your business.
4. Use a referral program.
One of the best ways to grow your business is through referrals, you do not need to spend on promotions and the probability of closing a sale is much higher because a satisfied customer is referring you.
You don’t need a very sophisticated program; you just need to give yourself the task of asking your current and satisfied customers that if they can think of 2 or 3 people you can help them.
Or you can give them some reward for helping you with the recommendations; it is always good to give them something for the help they are giving you.
5. Testimonials from satisfied customers
One of the best sales strategies is through your own customers that give you a testimonial.
People like to know that you have already done a good job and that there are more people like them who are satisfied with your services and products. This technique has been used for many years and remains an excellent technique that you cannot stop using.
Just as the previous point is just a matter of creating a habit in your process of selling and delivering the service or product to help you have a constant flow of testimonials.
Since you have them you can use them in your social networks, in add campaigns, in sales presentations, put them on your website, in your email marketing campaigns, in short there are endless possibilities for you to put these testimonials and help you to you to create an excellent reputation.
There are many ways to create appropriate sales strategies for your business, the most important thing is that you find the areas of growth you have and take action to be able to have that growth you are looking for.
What have been for the best sales strategies you have implemented? What areas do you think you need to improve and what can you do to achieve it? Leave us your comments