No matter how small your business is, remember that several of the big companies that we know today started in the garage of a house, it’s just a matter of having a great passion for your business and working hard every day and you’ll see that little by little business will grow to become the great company you’ve always dreamed of.
If you have a business and you want it to grow, both in infrastructure and in sales and income, then I share a series of points that you must keep in mind so that the growth of your business is constant and sustainable. These keys are taken from the success stories of big businessmen and companies, take note and apply them, and you will see that in a few years your company will be as big as you want.
Just as when starting a business, for your business to grow you must be clear about the reasons why you want it to grow, but beware, you should look for motivations stronger than money (I recommend reading: What motivates you to undertake your own business?), remember that undertaking something just for money will make you desist before the first obstacle.
2. Clear mission, defined objectives and a great vision
It is not a difficult task, for the mission it only takes a page and tries to summarize the purpose of your business by answering questions such as: What does it sell, who sells? How does it sell? etc. Then make a paragraph of between 5 and 10 lines and put it in a box that you can put on the wall. Make two more paintings and put them on the wall. Remember from time to time to review the mission, objectives and vision of your business.
3. Maintain the focus
By defining a mission and a vision you have given a focus to your business, you must maintain that focus. A big mistake made by many entrepreneurs is to be guided by the need to increase their income quickly and believe that diversifying in the type of products they offer will achieve it, this is how we end up seeing bakeries that also sell clothing and all kinds of items waiting earn some extra money.
4. Listen to your customers
Facebook users have witnessed countless changes that have generated mobilizations within the social network, for example, the sidebar chat, changes in the home, new viewer photos, etc. However, despite the complaints of millions of users, Facebook has ignored the criticism and the changes persist. At the moment Facebook is still the leading social network, but has opened the possibility to companies like Google to attack their weak points.
5. Product value increasing
Make a small analyze, Price is what customers pay for your product and value is what the client receives, as your business is growing you will face more and more tough competition, the only way to stay in the fight is by offering more value to your customers, remind them that you are working to improve every day. Give your customers reasons to prefer you.
6. Position your brand
Positioning your own brand is fundamental, including, position your logo, your slogan and everything that has to do with the identity of your business, if your customers do not remember you they will not have a preference towards your products.
If you have not yet created the identity of your business, I recommend the following some title you can search these on Google and can get a better idea:
- Points to consider for the creation of a Logo for your company
- Ideas for Starting a Business: Give Reality to your Dream
- How to choose the perfect name for your business
- How to create a slogan that sells!
- The strength of a brand
7. Implements a Quality Management System
Every day the countries are more demanding in terms of quality, this requires companies wishing to sell their products abroad to obtain ISO quality certifications and other quality standards.
But regardless of whether you want to export or not, implementing a quality management system can greatly help the systematization of your business, in addition to generating more confidence to your customers. I recommend you consult the Guide for continuous improvement for SMEs.
8. Have an Internet presence
Currently the Internet offers countless free tools that allow a company to promote their products easily. On the Internet you can find new customers for your business, so do not wait and create a Fan Page on Facebook, a profile on Twitter, a blog, etc… Through this way you can grow up your business or product as well whatever you are providing services.
9. Perseverance and patience
Your strategy may fail the first time, but you must be persistent and try again and again. Do not give up before the first obstacle and always remember: “If the road becomes harder, it’s because you are on the rise.” No matter where you are or how much you have advanced, maintain the same passion, dedication and energy as when you started. That’s all, these keys mentioned here are not implemented from one day to the next, but in the business world there are no intermediate points, or your company grows or disappears… so finally the decision will be yours J