Do you want a striking business card as an independent entrepreneur? A business card that gives you more contacts? A business card that brings you more customers? Then apply the following 10 tips.
10 Tips for a striking business card
Tip 1: Indicate under your name what you can do for the customer. Not what you are.
Business cards with the name “director”. You are everything as a self-employed person? Head of purchasing. Head of administration. And above all? Director! The latter already sounds stately. Far from the customer.
Not so good for the distance between you and the customer the customer looks for a solution to his problem. Not looking for a director, therefore. Put under your name what you can do for the customers.
I help individuals with a low-maintenance garden with appearance
Tip 2: If you do state what you are doing: state clearly and specifically what you are doing.
I was recently at a meeting with many entrepreneurs who were “coaches”. On many business cards “trainer / coach” was under the name. No, that was clear. But coach where? Unfortunately so many meaningless “professions”. Especially when you are networking, you do not stand out like that.
A good example I found was the card from Peter Bosch-Jansen, who clearly and personally states what he is doing on the back of his card: “I train and coach motivated 30+ with health problems, to be fully and radiantly alive.”
Tip 3: Do not use professional jargon and / or abbreviations
“NLP trainer“, “EFT therapist”. Some terms that I came across on business cards that I received during the Business Boot camp. No idea what these abbreviations stand for / what these people can mean to me.
Tip 4: Use your full first name
By using your own first name “Microsoft Top” instead of “MT”, you come across to the customer in a shortest and in most personal way as possible. This lowers the threshold for addressing you personally, which is good for customer loyalty / the distance that the customer experiences to approach you (personally, via e-mail or telephone).
Tip 5: Do not use titles
You are proud of it and have studied for years. Unfortunately, it will be “a beet” for your customer. He just wants good help with his problem. In addition, you also create a certain “high standard” with titles. Especially if the customer himself has no titles. This feeling of “high status” also gives the customer a further sense of distance.
Tip 6: Don’t mention things that don’t matter
Information from the Chamber of Commerce, fax numbers (when did you last fax?) Or bank account number is not really relevant on a business card.
Tip 7: Be clear and understandable
It is good to give some explanation on the back of your business card (about what you can do for the customer). Then write in understandable language and be clear and to the point. Language that everyone understands. I came across this text on a business card. Do you understand this text?
“<Company name> is a business society center that wants to make ethnic entrepreneurs more likely based on the idea that entrepreneurship must be based on personal qualities and the know-how of entrepreneurs. <company name> does this by building a bridge between multicultural entrepreneurs and the Dutch entrepreneurial world, by making primary services available to support entrepreneurs in accordance with Dutch legislation and regulations. <Company name> helps you work on your right to exist as an entrepreneur. “
Tip 8: Place a nice photo of yourself on your business card
As an independent entrepreneur you are the face of your company. Show this too, for the “close to the customer effect”.
Avoid anonymity. Profile yourself! I think Piet Bergsma’s business card is a good example of a “photo business card”. Because of a personal photo you stick to the receiver: “Oh, yes, he was …”. In addition, the business card comes across as very personal. Finally: make sure you have a spontaneous, friendly and cheerful photo, such as this business card from Piet. Piet helps government organizations to function better.
Explanation by Piet on the ticket:
“The business card was almost made in-house. In consultation with my son (he has made and / or realized in photoshop). The card was then sent in pdf to a local printer (scan mail litho service in Amersfoort). ”
Tip 9: Use a “call to action”
I never actually see a “call to action” on business cards, while this is a way to bind recipients of your business card to you. It also provides a point of contact for your expertise. For example, a “call to action” on your business card can be: “Do you want to live longer? Download 10 free tips from my website “www.microsofttop.com ”
Tip 10: Link an action to your business card / be creative
In this article I explain an example of how you can be creative with your business card.
Below you can see the “follow up” of the creative action that I applied with my business card.
The sequel: To persuade the recipients of your visitation ticket with a personal video?
Do you want to give the recipients of your business card more confidence and recognition? Then apply a personal welcome video to your website. 90% of the recipients of a business card first take a look at your website. A personal video immediately gives a point of recognition: “hey, I just spoke”. You can read how you make such a video in my free e-book: “10 video marketing tips for beginners”.